Pay Per Click marketing

This is the latest craze in online marketing. Businesses are achieve phenomenal success through pay per click campaigns. How? By carefully selecting keywords that describe your products or services, you can drive people from Google and MSN to your site.

This provides a highly cost effective way of advertising your website to those who have specifically searched for your products. With pay per click campaigns, you can dictate:

• how much you are prepared to pay for each 'referral' from a search engine
• your weekly/monthly/annual budget
• who sees your advert

However in order to be successful, pay per click advertising takes time to thoroughly research what words will maximise your referral to sales ratio, how to exploit any keywords not currently covered by your competitors, and effective query auditing to avoid negative keywords, preventing ineffective use of budget, amonst many other techniques.

Because of the complex nature of sucessful pay per click campaigns, we offer a full pay per click management program, where you dictate the price you are prepared to pay, and we will do the rest! There is no need to worry about cost, as you are in complete control of your advertising budget.

Why our Pay Per Click system is different :

We don't believe in tying our customers into any lengthy pay per click contracts, so we only charge a small fee per month. Nor do we charge a blanket price, like so many other companies - Pay per click marketing is BESPOKE - and you shouldn't have to pay for what you don't need. The amount of clicks you recieve varies from day to day, hour to hour, and minute by minute. Because of this, a set pricing method is totally inappropriate, meaning that you could either see your budget dissapearing in the first few days, leaving you no budget for the rest of the month, or you could be paying way over the odds for recieving less clicks than your budget would dictate.

We make sure that your advertising budget is invested in the correct areas, and keep you regularly updated to discuss the results and management of your budget, and advise on potential new market areas.

We believe in one simple thing: to help your business grow - cost effectively.

Turning clicks into a sale :

Truly sucessful Pay Per Click marketing doesn't just stop at the advertising stage. We are very proud to say that we differ from many other companies, as we offer comprehensive advice on how to turn a visitor into a sale.

We begin by looking at your products or services, and their place in the market, and then we explain where and how they should be marketed, to get the best return on your advertising investment. We also analyse your website, covering all aspects from whether the aesthetics are correct for your target market, to functionality and useability. We explain how visitors interact with your site, and the potential to improve the experience, ultimately maximising business for you.

If you would like more information, or would simply like to chat about your business, call us on 01723 353420, or click here to contact us.