Project details
Fingerprint Jewellery are market leaders of high quality bespoke silver jewellery and keepsakes, recreating fingerprints, handwriting, footprints and artwork on individual pieces of jewellery. The company required a rebrand and new website, to appeal to a wider audience and truely reflect their position within the market.
Web Design and Development - EcommerceIn an increasingly competitive market, Fingerprint Jewellery required a design which would lend itself to the child orientated theme, but also retain a more mature feel to target a wider audience with a new range of grown-up products. Site administration features include complete online product customisation facility, franchisee secure order area and customer managment facility, intelligent product suggestion, designer postcode search facility, automated Google product feeds, customer trend tracking, accounting reporting and a product feed to the new dedicated Ireland website. The Fingerprint Jewellery website was nominated for 'Best Business Website' in the Hertfordshire Business Awards.
Design and MarketingBranding and logo design were required, to create a new vibrant, eyecatching and modern appearance. Online marketing was also required by means of an initial thorough Search Engine Optimisation program, with continuous ongoing top-up optimisation, to ensure Fingerprint Jewellery retain their number one position for key product terms.
