Advertising is key to any business, whether you're looking to bring in new customers or retain existing ones. It's often overlooked and undervalued, with myths that it has to be costly, yet online marketing is usually far cheaper and much more cost effective than traditional offline advertising.
So if potential new customers can't find you online, what else are you relying on to bring business through the door? Even a small amount of online marketing can make a huge difference to your business. And what about your existing customers? Don't forget about them either! It's vital to offer gentle reminders about your business, to ensure you stay fresh in your customers mind, ensuring they turn to YOU and not your competitors next time they look for your products or services.
The beauty of online marketing is that you can see exactly how effective it is. With visitor and viewer statistics, you can analyse what does and doesn't work for your business and ultimately spend your marketing budget in the RIGHT places. A good online marketing strategy should also involve a mix of several different marketing avenues, to capture the widest possible audience for your business. From social media, email newsletter campaigns, improving your search engine ranking and considering pay per click advertising, whether you're looking to push your marketing on a large or small scale, we can help get your business noticed AND make sure your budget is invested wisely.
No business can afford to be lost in the search engine listings. As the majority of people don't look past the first few pages of search results, if you can't be found quickly and easily, you're probably not going to be found at all.
Whether you're new to search engine optimisation, or have dabbled before without success, when potential customers are searching for your products or services, YOUR business needs to be up there, fighting off the competition and getting noticed.
Perhaps you already rank highly on search engines? Great! But for what words and phrases? What your potential customers are actually searching for is often much broader and quite different to what you might expect. To make sure you're not missing out on valuable custom, we think outside of the box, identifying and cornering missed areas of the market. So even if you are number one for some phrases, it's highly likely that there's still room for improvement, and ultimately more business!
We have a down to earth, honest approach with our search engine optimisation. We don't make wild promises, we're realistic and appreciate that there's no one size fits all solution. We'll discuss your aims and take the time to work out the best approach for YOUR business, so get in touch to see how we can help get your business noticed.
Regardless of the type of business you run, it's important to keep in touch regularly with your existing customers and also reach out to potential new ones. Email newsletters are one of the most convenient and cost effective marketing methods to achieve this.
But email marketing isn't just about generating direct sales, it's also about increasing your brand awareness. Regular newsletters ensure that the next time someone needs your products or services, they should think of YOUR business first before others.
We can help with all aspects of email marketing, including designing and creating bespoke branded templates, setting your business up on an email newsletter platform, importing contacts from your website database and any other records you might have, and we can even help with sourcing contact lists too.
We also offer a fully managed option, so you can sit back and let us do the hard work for you! This is ideal for those who don't have the time to prepare and send out regular mailings, or struggle to create content to help drive sales. In addition to this, we also manage your contact lists, plan marketing schedules, intepret statistics (enabling us to tweak future mailings for maximum success) and of course, design, create and send out to your contacts on your behalf.
Whether you've tried email marketing before or don't know where to begin, if you'd like to start increasing visitors to your website, growing your level of enquiries and ultimately sales, we can help.
Pay per click advertising provides a quick, easy way to get your website to the top of search engines. The concept is simple; it's free to appear there, and you only pay each time someone clicks on your advert and arrives at your website.
For those just starting out with a new website, it's a fantastic option to generate traffic instantly. For established businesses, it can be invaluable in getting ahead of the competition, quickly boosting visitors and sales, providing an avenue to push promotions and special offers and offering additional coverage alongside existing search engine rankings.
It is however very easy to spend money if it's not managed correctly. With our managed service, you have full control over your budget on a daily basis, to ensure costs are always kept under control. We closely monitor visitor action and responses to your advert, making adjustments inline with any trends we identify and ensuring your budget is invested correctly to deliver maximum results.
